FG Stand
Federico Giner entrusted Clap Studio with the design of its stand at the Orgatec fair, a key space for the brand in its evolution towards a new visual identity. The brand, known for its children's furniture, sought to make a bold move in expanding its catalog by incorporating solutions for office spaces. This shift in focus required a renewal of its image, one that could reflect its growth and adaptability to new contexts.
The structure of the stand is framed by a unique facade, made from a felt curtain that simulates the ethereal transparency of clouds, creating a soft, immersive atmosphere that conveys the brand's versatility. This choice of materials and forms strengthens Federico Giner's transition to a more contemporary and flexible concept.
The design incorporates the brand's new, more current colors, aligned with the new visual identity, creating a balanced contrast between the tradition of children's furniture and the modernity of office spaces. Clap Studio was not only responsible for the space design but also for curating the on-site image, ensuring that every communication element, from the artistic direction to the arrangement of the furniture, reflected Federico Giner's renewed vision.
