CONFIDENTIAL PROJECT

The director of the Space Planning & Concepts department of the FILA brand in China contacted us to be part of their design team to create the brand’s flagship store in China.

We spent some time getting to know the brand and the people leading the project to understand their needs and goals. We created a shopping experience inspired by the brand’s history and its future in retail. 

After the design of the flagship store we became part of the external design team of FILA Sports in China. Our goal was to work together with the internal design team advising and assisting by creating a library of creative solutions for different spaces of the future FILA stores in China.

All these designs are completely confidential but we are very happy to have been part of the FILA creative team and to be able to tell the story.