Design + Art direction

Emergency situations have the ability to make us stop and think. As the Danish winemaker Peter Sisseck said about the relationship of people with nature and life «We believed we were so smart that we thought we were mastering nature». And this has been the case until the beginning of 2020.

Now that we are all secluded and locked in our homes, mixed feelings invade us. Our sense of community meets our sense of survival. It is an internal struggle. A psychological and feeling struggle.

These times of reflection challenge our capacity for creation. It is the time to meditate and value, to share and feel. It is time to create, but how can we represent feelings? How can we make the intangible tangible?

«Isolation» was born inspired by a feeling that we have very much in mind: isolation. How to represent it? We imagine a rocky landscape, a pristine white cave that encloses us, that does not let us out but at the same time protects us. A space for reflection, a cave of white rock that represents a feeling that we had almost forgotten.

“Isolation” is created from a single material: paper. A single element to which we apply different forces to shape it, generate volumes and cracks. We have created this ephemera installation, our conceptual cave, by using just paper. All the amount of paper used for the installation is being reused in an experimental project that we are carrying out in the studio nowadays. Respecting and keeping in mind our need and obligation to improve the circular economy in design.

Pedro Jareño

ISOLATION by Clap Studio 00
ISOLATION by Clap Studio 01 - jordi iranzo
ISOLATION by Clap Studio 03_

Behind scenes

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