This is a project that responds to the colorful character of Pop culture to which comics are linked. "Comic" is the stand of the Valencia City Council at the Comic Salon designed by Clap Studio.
After conducting an analysis of the most characteristic elements of comics, we identified almost instantly the importance of expression through form and color. These expressions are materialized through balloons, which are responsible for communication and make emotions visible.
Similar to this type of art, the stand narrates a story that unfolds through emotions represented by comic balloons.
The proposal is a stand organized axially around a large table where the activity is centered. From the outside, a large cloud is observed surrounding these activities, providing visual cleanliness to the space and creating a visual barrier that compels us to imagine and dream. What happens inside?
Client: Ayuntamiento de Valencia
Photography: David Zarzoso