Little Stories

Once two partners came to Clap Studio with the desire to create Little Stories, a shoes concept store exclusively for children, we decided to create an experience for little ones. After several workshops with the client, we came up with three key points that reflected the essence of Little Stories: game, simplicity and adaptability.

Once the identity and corporate image of Little Stories had been defined, we started the creation of the concept store. Our goal was to create an experience for little ones. Every detail is designed to encourage imagination and play but at the same time, highlight the products on display.

The interior of 70 square meters is an open space with large windows that make the interior feel like an enormous shopfront. The product exhibition is completely adaptable and allows a change of distribution thanks to the small movable stands on the floor and the magnetic metal plates on the walls.

The corporate image of Little Stories accompanies the user from the exterior of the space to the interior, creating a constant game for the little ones and clearing the space for the products to be proudly showcased. Inside, the light points come from tubes that fall from the ceiling in order to illuminate the exposure and focus the clients attention on the product.


Client: Little Stories
Year: 2018
Photography: Daniel Rueda


German Design Awards 2020 Nominee | Best Retail Architecture
Frame Awards 2019 Winner | Best Multi-brand store of the year
Dezeen Awards 2018 Longlist | Best Retail Interior
Archilovers Best project 2018

Selected press

Space for Kids Book (Shangai, China)
Concept Stores & Pop-Up Book (Hong Kong) | Read it here
Interior Design Magazine (New York, United States) | Read it here
Bob Magazine (Seoul, South Korea)
Dezeen | Read it here
FRAME | Read it here
Visuall | Read it here
étapes | Read it here
Trendhunter | Read it here
Diariodesign | Read it here

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