ALOHAS
The first flagship of fashion brand ALOHAS is located in the iconic street of Rambla Catalunya, at the heart of the city. This 100-square-meter flagship faithfully reflects ALOHAS's new visual identity, characterized by a stronger and bolder aesthetic. With this flagship, ALOHAS takes a decisive step towards offline commerce after conquering the digital world.
The studio drew inspiration from the aggressive and brutalist landscape that represents Hawaii, the place where the brand was founded.
The ALOHAS flagship represents a volcanic grotto, an environment that combines the brutality of nature with the sophistication of design. The metal furniture, with sharp and aggressive shapes, emulates the ferocity of lava, creating a contrast with the serene atmosphere of the store. The ceiling lights represent openings that, over time, form in the roofs of these tunnels, reconnecting them with their surroundings.
This dialogue between the aggressive and the refined perfectly captures the duality of ALOHAS's new image, offering visitors an immersive and unique shopping experience.
