ALOHAS

The first flagship of fashion brand ALOHAS is located in the iconic street of Rambla Catalunya, at the heart of the city. This 100-square-meter flagship faithfully reflects ALOHAS's new visual identity, characterized by a stronger and bolder aesthetic. With this flagship, ALOHAS takes a decisive step towards offline commerce after conquering the digital world.

alohas_interior_retail_design_clap_studio
alohas_interior_retail_design_clap_studio
alohas_interior_retail_design_clap_studio
alohas_interior_retail_design_clap_studio

The studio drew inspiration from the aggressive and brutalist landscape that represents Hawaii, the place where the brand was founded.

alohas_interior_retail_design_clap_studio
alohas_interior_design_clap_studio

The ALOHAS flagship represents a volcanic grotto, an environment that combines the brutality of nature with the sophistication of design. The metal furniture, with sharp and aggressive shapes, emulates the ferocity of lava, creating a contrast with the serene atmosphere of the store. The ceiling lights represent openings that, over time, form in the roofs of these tunnels, reconnecting them with their surroundings.

alohas_interior_retail_design_clap_studio
alohas_interior_retail_design_clap_studio
alohas_interior_retail_design_clap_studio
alohas_interior_retail_design_clap_studio

This dialogue between the aggressive and the refined perfectly captures the duality of ALOHAS's new image, offering visitors an immersive and unique shopping experience.

alohas_interior_retail_design_clap_studio
alohas_interior_retail_design_clap_studio
alohas_interior_retail_design_clap_studio
alohas_interior_retail_design_clap_studio

Credits

Client: ALOHAS
Year: 2024
Photography: José Hevia

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